About PPI

The Pareto Point Industries Story

Since 1999, Pareto Point Industries (PPI) has been developing and marketing smart oil management products that “super-clean” oil in vehicles, equipment, and machinery. Having the cleanest possible oil is an often overlooked, but critical element for consistently getting the best performance from your engine, and PPI takes great pride in ensuring that our products are affordable, easy to install, and green.

PPI is working with its business partners, associates, and our customer base, to explore other possible applications and to bring our proprietary technology to a broad range of markets. Please stay tuned.

PPI was founded in 1999 by:

 Pareto Point Industries founder and president Adan Reinosa.

Mr. Adan Reinosa, P.E., President.

Adan holds advanced degrees in Engineering and Management, and has 35+ years expertise in developing innovative auto related products. As lead engineer, he has successfully prosecuted several patents, and enjoys working on high performance vehicles.  Adan is responsible for new product development and technology transfer. He is fluent in Spanish.

 Pareto Point Industries founder and CEO Dr. Robert (Bob) Hammer.


Dr. Robert (Bob) Hammer, CEO

Bob holds a Ph.D. in Systems. With 45+ years experience as an executive, a professor, and an International business consultant, he is responsible for corporate planning, marketing, and communications. Bob enjoys sailing, off-road and foreign travel, and has restored several classic vehicles including a 1948 Packard (Henney) Hearse, a 1952 MG-TD, and several muscle cars.   Bob received an Honorable Discharge from the US Navy in 1973.

The founders have co-published white papers and peer-reviewed articles and are recognized as subject matter experts in the motor oil filtration field. Both have served on numerous business, industry, and community boards, councils, and policy committees.  PPI is a member of the Greater Los Angeles Chamber of Commerce, the Specialized Equipment Marketing Association (SEMA), PortTechLA, and California Manufacturing Technology Consulting (CMTC). 

PPI has several agreements with the Donaldson Company to further develop our current and future technologies.  The two companies are actively pursuing new applications and entering new markets.

The Donaldson Company, with about $3B in annual sales and representation in over 160 countries, celebrated its 100-year anniversary in 2015. (www.Donaldsonfilters.com)

 Representative recognition includes: Partnerships and Associates
  • SEMA – Best New Product, Trucks (Runner-Up)
  • Global Media Awards from Mexico, South Africa, Canada, Norway
  • Cleantech Open National (Semi-Finalist)
  • PortTechLA EXPO Competition (Finalist)
  • Diesel World – Top 50 Hot New Products (twice)
  •  Diesel Power - Best of SEMA
  • CalTech Green Entrepreneurs Forum: ‘Gamechanger’ technology
  • Off-Road Magazine (and others) – Best New Product
  • Positive reviews on blogs/forums (e.g., Bob’s the Oil Guy. FJ Bruiser)
  • The Donaldson Company
  • SEMA - Specialized Equipment Marketing Association
  • CMTC - California Training Manufacturing Council
  • PortTechLA - Business Development
  • CleanTech Open - National Challenge
  • NDIA - National Defense Industry Association
  • Ellsworth Racing - Hellcat Challenge
  • Royce Branch (RBPD, Rtd) Racing -  USA Fastest Pursuit Car
  • Rory's Off-Road Supply
  • World of Outlaw Racing - J. Sessions
  • Colangelo Racing